Coffee 101

There isn't much more of a debated topic in coffee than roast level.  Some people swear by the caramel ‘roasty’ taste that a dark roast gives, while others never stray from the bright and acidic taste of a light roast.  But when you get down to it, what is the difference, and what does it mean in your cup?

"I like playing a small role in someone’s day – it’s rewarding when you hear people say they love your coffee." - Michael Thomlison

"In terms of who we are as a business, the fact that we operate transparently as a social enterprise, and really do a ton of work in the community really differentiates us from a lot of other businesses in general. In terms of coffee, it’s consistency and quality that sets us apart. A bag of HiJack’d this week is going to taste the same as three months from now, and that’s actually a relatively difficult feat in coffee roasting." - Mike Gatopoulos

Coffee is what we live and breathe but more often than not we find most people don’t fully understand how intricate the process is. If you have dipped a toe (or like us your whole body) into coffee culture, you may have heard the term “cupping”. What does that mean and why does it matter? Let’s dive in and find out: